Born X Raised is more than just a streetwear brand; it’s a cultural movement rooted in the heart of Los Angeles. Founded in 2013 by Chris “Spanto” Printup and his friend 2Tone, the brand has become synonymous with the city’s gritty history, particularly in the face of gentrification and the rapid changes that have shaped L.A.’s neighborhoods. Through its bold designs, storytelling, and dedication to community, https://bornxraisedsite.com/born-x-raised-dodgers/ is not just a clothing line—it’s a tribute to the people and culture of Los Angeles.
The Origins of Born X Raised
Born X Raised was created as a response to the gentrification that was reshaping Spanto’s hometown of Venice, California. Spanto grew up witnessing the displacement of long-time residents and the erasure of the unique culture that defined his neighborhood. These experiences of loss and change inspired him to launch a brand that would not only capture the essence of L.A.’s original culture but also serve as a platform to speak against the forces of gentrification.
The brand’s name, “Born X Raised,” reflects its mission: to honor the people who were born and raised in these now-gentrified communities and to preserve the authentic spirit of the city. This sense of pride and loyalty to one’s roots is a recurring theme throughout the brand’s collections, with each piece serving as a reminder to stay true to where you come from.
Aesthetic and Design
Born X Raised’s aesthetic is bold, unapologetic, and deeply tied to L.A. street culture. The brand’s designs often feature sharp typography, gothic lettering, and graphics that harken back to the city’s old-school streetwear and tattoo culture. From oversized hoodies and graphic tees to jackets and accessories, Born X Raised has established itself as a brand that blends the raw energy of the streets with a high-fashion sensibility.
One of the brand’s most recognizable design elements is its use of old English script, a font traditionally associated with West Coast street culture and often seen in murals, graffiti, and tattoos. This visual language is used to declare messages like “On the Turf” and “City of Angels,” directly connecting the wearer to the neighborhoods and history that shaped the city.
Beyond just graphics, Born X Raised infuses its designs with a narrative quality. Many pieces tell the story of L.A.’s underrepresented communities, offering a visual commentary on the impact of gentrification and cultural displacement. The designs feel personal, evoking a sense of nostalgia for a version of Los Angeles that is slowly fading.
The Streetwear Appeal
Born X Raised stands out in the streetwear scene because of its authenticity. In an industry often driven by trends and hype, the brand has remained steadfast in its dedication to its mission—telling the story of Los Angeles and representing the people who live there. This deep connection to the city has given the brand a loyal following, not just within L.A. but around the world.
Streetwear fans appreciate Born X Raised not only for its unique aesthetic but also for the message behind the clothing. Wearing Born X Raised isn’t just about fashion—it’s about making a statement. The brand’s limited-edition drops further fuel demand, with each release selling out quickly and becoming a coveted item among streetwear enthusiasts.
Collaborations and Expansion
Over the years, Born X Raised has expanded its influence through high-profile collaborations with major brands and cultural institutions. The brand has teamed up with the Los Angeles Dodgers, Nike, and even major music festivals like Coachella to create exclusive collections that merge the spirit of L.A. with global appeal.
One of Born X Raised’s most notable collaborations came with Nike, resulting in a collection of sneakers and apparel that paid homage to Los Angeles’ diverse street culture. The partnership helped elevate the brand’s profile while staying true to its roots, offering fans a unique blend of athleticwear and streetwear with a distinctly L.A. vibe.
Despite its growing success, Born X Raised has stayed committed to its core values of community and cultural preservation. Spanto and his team continue to use the brand as a platform to raise awareness about the impact of gentrification and the importance of maintaining the integrity of the neighborhoods that inspired the brand’s creation.
Community and Activism
Community has always been at the heart of Born X Raised. Beyond fashion, the brand is known for giving back to the neighborhoods that inspired it, organizing events, and supporting local causes. Spanto, who has been outspoken about the challenges his community faces, sees the brand as a vehicle for activism, using his platform to raise awareness about the cultural shifts affecting Los Angeles.
Born X Raised frequently hosts events, such as block parties and pop-up shops, that bring together the community and celebrate the culture of L.A. These gatherings serve as reminders of the brand’s purpose—bringing people together and preserving the spirit of the city’s neighborhoods.
In addition to local outreach, the brand has also taken part in broader social causes, raising money for charities and supporting initiatives that align with its values. During the COVID-19 pandemic, for example, Born X Raised launched a campaign to raise funds for Native American communities, a cause close to Spanto’s heart due to his own Native American heritage.
Cultural Impact and Legacy
Born X Raised has left an indelible mark on both streetwear and Los Angeles culture. The brand’s success lies not only in its unique designs but in its ability to capture the essence of a city that is constantly changing. By staying true to its mission of honoring L.A.’s original culture, Born X Raised has become a symbol of resistance against cultural erasure and a champion of authenticity in the fashion world.
The brand’s influence extends beyond clothing—it represents a cultural movement. For those who grew up in or are connected to Los Angeles, wearing Born X Raised is a way of expressing pride in their roots and standing against the forces that are reshaping their communities.
The Future of Born X Raised
As Born X Raised continues to grow, it remains focused on preserving the culture and history of Los Angeles. The brand’s ability to stay authentic while expanding its reach has set it apart from other streetwear labels, and its connection to community ensures that it will continue to have a lasting impact.
Spanto and 2Tone have made it clear that Born X Raised is not just a fashion brand, but a platform for storytelling and activism. As the brand looks toward the future, it will likely continue to evolve while staying grounded in the values and culture that made it a success.
Conclusion
Born X Raised has carved out a unique space in the world of streetwear, blending fashion with activism and storytelling. The brand’s dedication to honoring Los Angeles’ cultural heritage, along with its bold, authentic designs, has earned it a loyal following. As it continues to grow, Born X Raised remains a beacon of resistance, pride, and community in a rapidly changing world.
For fans of streetwear who value authenticity, community, and style with substance, Born X Raised offers more than just clothes—it offers a way to wear your roots.
