Previously Facebook Advertising, Meta Advertising is a platform that can be used to grow business by getting curated content (ads) in front of more members of your target market.
Like Google’s PPC, Meta Advertising lets you “pay to play” and can generate new leads and traffic to your web page virtually overnight. Since you can now sell through the platform, it is a great way to grow business as well.
But is hiring a Meta Advertising services partner worth it?
Well, it can be. Here are some reasons to consider a strategy partnership.
Increased Targeting
As opposed to Google’s PPC, which charges you by the click, Meta’s platform charges you on a “CPM” or “cost per thousand” basis. You pay by the thousands of impressions, not by clicks or other interactions.
If managed according to best practices, this model can be much more affordable (and effective) than a conventional PPC strategy.
However, the key phrase there is “if managed according to best practices.” That’s something a Meta Advertising services partner will know how to do.
For instance, they can:
- Create more targeted ads that resonate better with your market.
- Run A/B testing to make sure you’re using the most effective variants.
- Refine targeting and optimize landing pages.
- And closely manage ad frequency to make sure you’re not spending recklessly.
You’ll Get More Visibility
Naturally, one of the biggest benefits of working with a Meta Advertising services partner is that they’ll help you grow visibility, specifically among your target market.
Just like with Google PPC, when a user searches for a keyword that’s aligned with the campaign, the ads may show up at the top of the results, boosting visibility among your target market.
Since you pay for impressions, not clicks, this can inherently help you meet the goals of the campaign.
Grow Brand Awareness
Even when a user doesn’t click or otherwise engage with a given ad, just by showing up at the top of their screen, the ad campaign will boost brand awareness.
That alone can put customers at the top of the funnel – they wouldn’t be if they didn’t know about your brands in the first place.
Then again, Meta Ads also allows you to define audiences based on where they are in the purchasing journey. These are called TOF (top of funnel), MOF (middle of funnel) and BOF (bottom of funnel) audiences.
Segmenting audiences like this can help you drive down costs while driving up performance – for instance, with smart budget allocation strategies, you can spend money in the right ways to get users to convert – for instance, coupon codes for those at the bottom of the funnel.
There Are Many Creative Options
Time was when you didn’t have that much control over what your ads looked like, how they worked or where they were displayed. Nowadays, a modern Meta Advertising campaign gives you free rein with respect to ad format (video, images, carousel, and more) and how and where they are displayed.
Results Are Measurable
Lastly, and most importantly, results are highly measurable with a Meta Advertising campaign. You can easily track impressions, clicks, and conversions so that you can continuously refine your campaign.
Getting Started with a Meta Advertising Services Partner
Devising a digital marketing plan for your target audience using Facebook and Instagram ads can be a great way to reach potential customers and attain your business goals. One of the best ways to boost conversion rates and sales cost-effectively is to work with a Meta Advertising services provider that has experience working with these platforms. They can even help ensure your budget is allocated wisely and run tests that will continuously optimize the campaign.
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