There certainly is no shortage of digital marketing channels out there that are options for online businesses to pursue, for increasing sales and growing business. In fact, there are some eCommerce strategy services that even go beyond digital marketing.
But some are more effective than others and most are in a constant state of evolution. With that said, these are 7 areas to focus on in 2025 for your eCommerce business.
SEO and AI Optimization
SEO, or search engine optimization, is still one of the best marketing channels in the industry and when engineered properly continues to deliver the highest ROI of all channels.
Working with an SEO expert will ensure that your website is pursuing a cohesive strategy targeting viable keywords, improving UX and resolving technical issues.
One area of focus in SEO is to optimize a website with respect to AI engines, including Google’s AI overview. This is one thing to talk to an SEO expert about before signing for a campaign.
Content Marketing
Whereas SEO is specifically designed to improve organic visibility, content marketing is intended to engage. In the modern era, though, content marketing isn’t just about written copy – it could be videos, audio, or other content that engages your target market.
There is no other marketing channel as effective at engaging and interesting members of your target market as content marketing – your business should pursue some sort of content strategy to continue to be effective in the coming years.
Social Media Advertising
While organic social media marketing can be highly effective, paying to get in front of new eyes on your social media platforms can be much more effective than PPC marketing through a search engine. The thing is, most people ignore the ads in the search results but you can still recoup quite a large ROI by boosting or sponsoring posts on some social media platforms.
Email Marketing
With respect to converting leads, especially previous customers, there may not be a better marketing channel than email marketing. Email marketing platforms empower you to completely personalize or customize your marketing messaging, refining targeting in ways that is not possible through other channels. This makes email marketing particularly effective at extracting a higher customer lifetime value from existing customers.
Conversion Rate Optimization
Conversion rate optimization, also known as CRO, is a collection of practices that are designed to eliminate barriers to conversion on your website. Whether it’s a slow website, a website with security issues, or simply a website that makes it hard to find products or has issues with checkout, it can be improved, and those improvements would fall under CRO. While this is not a marketing channel, it is an important prong of eCommerce strategy services that will continue to grow in importance over the next year and beyond.
eCommerce Development
Lastly, let’s take a look at the broader umbrella of eCommerce development. There are various development initiatives that can be taken strategically to improve the performance of an eCommerce website. These include but are not limited to mobile optimization, technical optimizations, the development and integration of custom apps, the development of bespoke AR and VR functionality, and much more. All of these can improve the functionality of an eCommerce website, thereby improving the user experience and helping to capture new business.
Explore eCommerce Strategy Services for Your Online Business
Want to learn more about these eCommerce strategy services, and how they can benefit your business into the new year and beyond? Ask your current digital marketing partner about them, and if you don’t have one, start looking. Our last bit of advice is that before you hire an agency or some other marketing partner, make sure they offer more than one of these services (and have a proven track record) so you can develop a unified marketing strategy.
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