Employee-generated content is a type of UGC where the content is created by an organization’s employees. Sharing such content on websites and social media facilitates easy conveying the value and story behind a brand. Such content comes out with a personal touch and helps the audience resonate better. It is more engaging and authentic than any planned script or content. On TikTok, brands share countless employee-generated content and engage with the audience. This strategy has helped brands initiate authentic conversations.
Employee-Generated Content Ideas:
On TikTok, the brands that post employer-generated content (EGC) have a higher engagement rate than those who are unaware of EGC. Check the metrics of such accounts with a TikTok counter and know the indispensable impact of employer-generated content. Make your TikTok handle interesting and relatable with these ideas for employee-generated content.
Workplace Vlogs:
Workplace vlogs show a day in the life of an employee of an organization. This is a great way to enumerate the work culture and increase video views. Employees can give a tour of the office. They can show which work is done where. They can also convert relatable memes into video content and share them.
Behind-the-scenes:
Behind-the-scenes is the most popular form of employee-generated content. Behind-the-scenes can include glimpses of the background work. You can share the work to prepare for every event, like birthday celebrations, product announcements, and milestone achievements.
Narratives:
Narratives can be simple videos sharing incidents or interesting counteroffers that happen in the work environment. This can intrigue the audience and encourage them to share their comments. Reply to those comments to develop a healthy conversation. Use a call to action to make the viewers share their stories from work.
Workplace Fun:
You can highlight workplace fun and state how stress-free the environment is. This improves the reputation of the company. It helps in gaining more followers. Regardless of whether they intend to buy or not, they follow you for your funny content. This helps in the hiring process and increases brand visibility, too. Portraying a stress-free environment is essential to gain a reputation and generate sales. Nobody would want to buy from a toxic environment.
Product Demos:
Brands use product demo videos to announce new products or services. This conveys to potential buyers what they can expect from the brand. The TikTok video can contain visuals that emphasize key features. You can monitor how well these product demos have boosted the metrics of famous accounts through a TikTok counter app and enhance your growth. You can also use product demos to highlight feedback from existing customers who have utilized the product before.
Glimpses of Events:
Sharing moments of events related to the brand with a catchy caption enhances social media presence. The glimpses can be anything from grand openings to simple smiling faces. Content matters in this type of employee-generated content. Writing descriptive and engaging content uplifts the photos shared and conveys a stronger message.
Tutorials:
Employees can share their knowledge regarding the field they work in and give instructions on how to use a product. Tutorials help the audience understand the product better. Who would know well about a product other than those who work around it? Coming from the employee itself makes the content look realistic. Many famous brands ask for feedback first from their employees. Such videos build trust and reputation.
Journey of the Brand:
Sharing the journey of the brand increases empathy and helps the audience connect better with the brand. This helps the brand to communicate better. The audience could understand the motives of the brand and build trust. Trust is based on the brand’s authentic and relatable personal story. The origin story can be anything from emotional to inspiring. This invokes a sense of respect.
Leadership Stories:
The leadership stories include success stories and failure stories. Sharing inspirational content is expected in this type of employee-generated content. Such content can help brands be an example for developing entrepreneurs. Audiences who seek information make you their role model, and your credibility increases.
Milestones:
Milestones are important for a brand. Every little milestone needs to be recognized and celebrated along with the employees. Shared joy is shared success. So, this type of content creates a positive notion around your brand. People view your brand with a happy mind, and the strangeness is reduced. It also shows your success rate, indirectly pointing to the efficacy of your product or service. This can be a great testimonial.
Wrap Up:
Use these amazing content ideas to generate employee-generated content and share them in your TikTok. This helps you naturally increase your visibility. Your brand awareness increases and people start to associate your brand with positivity. You can generate leads, and even website traffic can be boosted. Analyze which type of employee-generated content works well and use them in a pattern. Repeat the pattern and benefit from it.
