India Men’s Grooming Market Overview:
According to MarkNtel Advisors study the India Men’s Grooming Market is estimated to grow at a CAGR of around 12.1% during the forecast period, i.e., 2024-30. The market growth imputes the increasing awareness about health, wellness, and personal care among men driven by changing societal norms that place greater emphasis on personal grooming and presentation. With the rise of social media & exposure to global beauty standards, a considerable share of Indian men, have become more conscious of their appearance and are actively seeking ways to enhance it. Additionally, the influence of celebrities and influencers showcasing well-groomed looks has further encouraged men to pay attention to their grooming habits in the country.
Key Findings of the Study: India Men’s Grooming market
India Men’s Grooming Market Opportunity:
Surging Government Initiatives Propelling E-commerce Activities in India to Boost Men’s Grooming Market – With a growing emphasis on fostering growth and innovation in the country, the government of India has been developing various policies and strategies to streamline e-commerce activities. The government has introduced various policies & initiatives, such as the National Digital Commerce Policy, National E-Commerce Policy, etc., to facilitate the expansion & modernization of the e-commerce ecosystem.
Additionally, initiatives such as Digital India and Startup India have provided support & incentives for e-commerce startups and digital businesses, fostering entrepreneurship and innovation in the sector. Also, as online shopping platforms continue to gain traction and expand their reach across diverse regions, they offer unprecedented accessibility to a wide array of grooming products tailored to men’s needs, which is expected to create opportunities in the India Men’s Grooming Market.
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Scope of the India Men’s Grooming Market Report Segmentation
-By Category
- Shaving
- Skin Care
- Hair Care
- Fragrance
-By Price Category
- Shaving- Market Size & Forecast 2019-2030F, USD Million
- Skin Care- Market Size & Forecast 2019-2030F, USD MillionHair Care- Market Size & Forecast 2019-2030F, USD Million
- Fragrance- Market Size & Forecast 2019-2030F, USD Million
-By Sales Channel
- Offline- Market Size & Forecast 2019-2030F, USD Million
- Online- Market Size & Forecast 2019-2030F, USD Million
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Geographical analysis:
-By Region
- North
- East
- West
- South
India Men’s Grooming Industry Recent Development:
- 2023: Beardo, a male grooming brand in India introduced its ammonia-free permanent hair colour range for men in India.
- 2022: Vega launched SmartOne Beard trimmers for men on Flipkart with a 1-year product warranty and on-site service in selected cities.
Current Landscape of India Men’s Grooming Market
The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the India Men’s Grooming market. The research report profiles major players, including
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- Colgate Palmolive India Ltd.
- Hindustan Unilever, Ltd.
- Vini Cosmetics, Pvt. Ltd
- Malhotra Shaving Products, Pvt. Ltd.
- Marico, Ltd.
- Estée Lauder Inc
- Reckitt Benckiser (India) Ltd
- Beiersdorf India Pvt. Limited
- McNroe India, Pvt. Ltd.
- Emami Ltd.
- VLCC Health Care Limited
- Godrej Consumer Products Ltd.
- L’Oréal India Pvt. Ltd.
- Procter & Gamble Hygiene & Health Care Ltd
- VI John Group
- Others
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