The European online grocery market was valued at US$ 151.88 billion in 2023 and is expected to reach US$ 673.15 billion by 2032, with a CAGR of 17.99% from 2024 to 2032.
When online grocery shopping becomes more common, traditional retailers must win customers with all the advantages of a physical shop. Retailers need to offer customers an experience to retain them. Stores can serve as a meeting point where food and drink can be bought and consumed. The online food and grocery market in Europe has been growing in the past years as people are increasingly looking to use convenient grocery shopping to save time.
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According to GSMA Intelligence, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, and this figure is predicted to rise to 480 million by 2025. Sustainability is currently and unsurprisingly a high priority for European consumers. In fact, 78% of them said they would switch to a new product, brand, or retailer if their regular one didn’t match up to their own ideas about sustainability.
Convenience is a key driver of the online grocery market in Europe. As consumers seek more efficient ways to shop for groceries, online platforms offer the convenience of ordering from the comfort of home or on the go. This is particularly appealing in urban areas with limited time and access to physical stores may be restricted.
The COVID-19 pandemic has accelerated the adoption of online grocery shopping across Europe. Lockdowns, social distancing measures, and concerns about virus transmission have prompted many consumers to shift towards online platforms for their grocery needs. This surge in demand has led to increased investments in e-commerce infrastructure and logistics to meet customers’ growing needs.
Technological advancements play a crucial role in expanding the online grocery market. Improved mobile applications, user-friendly interfaces, and personalized recommendations enhance consumers’ shopping experience. Additionally, innovations such as smart refrigerators, voice-activated assistants, and predictive analytics further streamline the online grocery shopping, making it more convenient and efficient.
The competitive landscape of the European online grocery market is evolving rapidly. Traditional grocery retailers, e-commerce giants, and specialized online grocery platforms are all vying for market share. Major players like Amazon, Tesco, and Carrefour have invested heavily in their online grocery offerings, while startups and tech companies are introducing innovative solutions to cater to changing consumer preferences.
Regulatory frameworks and logistical challenges vary across European countries, influencing the growth trajectory of the online grocery market. Some countries have well-established e-commerce ecosystems and robust logistics networks, facilitating the expansion of online grocery shopping. In contrast, others may face infrastructure constraints or regulatory barriers that slow down market growth.
United Kingdom Online Grocery Market
Grocery stores in the UK have moved swiftly to meet this demand, encouraged further by the emergence of a variety of disruptive start-ups in the sector offering everything from delivery services to specialized products. The revolution of online grocery shopping in the UK is already well underway. In the UK, the number of consumers who can envision doing most or all of their grocery shopping online within the upcoming years is markedly higher than in most European countries.
The UK’s online grocery market is booming thanks to growing consumer demand for convenience. Improved technology and infrastructure, like better internet and mobile apps, make online shopping easier. Safety concerns during the pandemic sped up the shift to digital grocery shopping. Established retailers and dedicated online platforms are expanding, driving market growth. Tesco had set a target of offering Whoosh from 800 stores by the end of February 2023 but exceeded that target by 200.
Europe Online Grocery Company Analysis
The Prominent Europe online grocery market participants include Tesco Plc., ICA Gruppen AB, Auchan SA, Colruyt Group, Carrefour, Costco Wholesale Corporation, Koninklijke Ahold Delhaize N.V., and Ocado Group plc.
Europe Online Grocery Company News
- In April 2024, Auchan Retail Poland’s partnership with Ocado Solutions announced that it is now live with the Ocado Smart Platform (OSP).
- In February 2022, Carrefour and Everli expanded their partnership to include ten French cities.
- In March 2022, Carrefour Spain opened its first distribution site for online food orders.
- February 2024, Carrefour is the top store brand for online grocery and beverage shopping in France.
- Feb 2024, Ahold Delhaize is pleased to share that five of its European brands, digital experience- and IT teams have spearheaded the delivery of an app convergence project. This strategic initiative has resulted in a unified, modular app framework designed to streamline and enhance the shopping experience for customers at Albert in the Czech Republic; Delhaize in Belgium and Luxembourg; Maxi in Serbia; Mega Image in Romania; and Alfa Beta in Greece.
- Oct 2023, Ahold Delhaize acquired 100% of Romanian grocery retailer Profi Rom Food SRL from MidEuropa.
